Reconsidering Self Publishing, Part Four

This is the fourth and final part of my examination of Self Publishing, and what it can offer Aura Lockhaven and me. Tuesday, I looked at my criteria of Artistic Control and Quality Control. Wednesday, I examined Availability to the Reader and Fame. Yesterday, I discussed Marketing and Revenue. Today, I will take a look at who won what criteria, and which of the two options looks the best, Traditional Publishing or Self Publishing.

My criteria for what I want are: Artistic Control, Quality Control, Availability to the Reader, Fame, Marketing, and Revenue. How does Self Publishing stack up?

Artistic Control: With the ability to publish what I want to see in the book, Self Publishing wins by a huge margin.

Quality Control: If I were not an editor, and did not have two very picky beta readers, this would go to Traditional Publishing. So, it’s a draw.

Availability to the Reader: With a turnaround time from completion of the book to having it in the reader’s hands of one week to one month, Self Publishing wins handsomely.

Fame: With so many publicity options open and offered by the publisher, Traditional Publishing wins.

Marketing: Again, with so many marketing options open and handled by the publisher, Traditional Publishing wins.

Revenue: Either way, the net revenue at the end of the year is about the same. So, this one is a draw.

Artistic Control and Availability to the Reader go to Self Publishing. Fame and Marketing go to Traditional Publishing. Quality Control and Revenue can go to either, or both. The end result is a tie.

Artistic Control and Availability to the Reader are paramount to me. If not for Marketing, I would stop now and pursue Self Publishing without hesitation. As much as I want to see my book in bookstores, having that book be the book I want it to be, with no meddling, and getting it to the reader in a reasonable amount of time are more important. Marketing, however is a major concern. I dread it! Although, considering I don’t like to leave the apartment, why am I complaining about Self Publishing not offering book tours and invitations to conventions?

So, as of today, I cannot commit.

However, Self Publishing should congratulate itself. Not six months ago, I considered it untenable. Now, it ties with Traditional Publishing as viable. My priorities changed. Upon completion of A Path of Stones, my mind switched into serious mode. How do I get this book to the reader? The ability to do that, with what to me looks like minimal strain, is Self Publishing’s great strength.

I have ordered several highly rated books on Self Publishing that contain lengthy discussions about marketing, all published within the past twelve months, so they should contain current information. One is written by a legitimate book publicist (we looked her up; she has a proven track record). They should help me decide one way or the other. If Marketing has changed, and it’s easy for an introvert to accomplish, then I will likely walk the path of Self Publishing.

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