According to my self-published friend, Dana Kaye, and S.K. Quinn, I should have a newsletter. That’s three voices for a newsletter. So, now, I do.
From a marketing point of view, it extends my contact with current and future readers. Through a routine newsletter, I can keep readers engaged with contests and special offers not available on my website. That just builds sales and revenue. If potential readers know they get goodies no one else gets by subscribing, then they will subscribe. Everyone likes free stuff they do not have to pay for.
From a personal point of view, it allows me to maintain gratitude with my readers. These people are paying (or will pay) my bills, and I owe them. Until I reach too many subscribers, I can even send birthday cards.
I’m using Mailchimp. Until I reach 2,000 subscribers, it’s free. If I have 2,000 subscribers, I should be able to afford to pay for the service!
It is an interesting experience. On one hand, it’s easy to set up by following the wizards. They have more templates than I have letters in my name. On the other hand, all the coding is built into the site, and my ability to fully customize it is limited. Posting an HTML popup window on the front page of my new website is proving to be a challenge. Mailchimp and Coffeecup don’t like each other. For some reason, Firefox refuses to display my images, but Chrome will.
That is tonight. I’m sure I’ll figure this out.
In the meantime, if you have a courageous soul, I invite you to subscribe to my newsletter by clicking here. Yeah, it’s a primitive page. I’m working on it. The first newsletter goes out on New Years Day. It will no doubt be primitive as well, but I’m making this up as I go.