Never judge a book by its cover? Baloney! Tommyrot! Poppycock! Book covers are important — more important than I realized.
Book buyers buy books for four reasons: they know the author (Stephen King sells on his name alone), they are following a series (Jim Butcher’s The Dresden Files), they read a glowing review and are interested, and finally, the cover grabs their attention.* The latter is especially true for freshmen authors like me. Our names aren’t known, our series are just beginning, and no one has reviewed our books yet.
A Path of Stones is selling quite well on the Apple iBookstore. So far, I’ve sold more than 50 copies, and average at least one sale per day. I’ve finally been able to access the Apple iBookstore, via iTunes, to see what the listing looks like.
Because the title begins with the letter A, my book is smack in the middle of the second row of Popular Fantasy. Nice placement. But the cover struck me. It stood out among the other three rows. For openers, it’s the only cover that features two characters, not just one. Secondly, it’s one of only two in which the characters are actually doing something, not just standing there. All the other covers feature portraits or objects. They aren’t boring, but my one scene of action shines in a sea of portraiture.
This is the cover:
I followed Frank Frazetta’s concept that the cover depicts action and drama, even if it does not convey the actual plot of the story. If you look at his marvelous paintings, all of them depict action. Even the classic painting of Conan standing on a pile of corpses conveys action. The action has just passed, and we have a good idea of the skull-cleaving that transpired. We want to read the story to see it for ourselves.
Remember, the the book cover is marketing. Given that the average online book shopper spends about three seconds scanning rows of potential purchases, it is important to grab the buyer’s attention fast. I’d say the cover to A Path of Stones is doing just that. I’ve made enough from the Apple store to buy two tanks of gas and a cheeseburger.
Apparently, Frazetta’s concept isn’t followed much these days. Also, apparently, it still works.
* Non-fiction book buyers have reason to buy a book that outweighs the four I listed. They’re researching a subject. That’s rarely the case for the reader of fantasy fiction.